The goal of Sports Business Academy by WHU (SPOAC) is to provide future leaders
with a skill and mindset as well as a network that makes a difference
in the sports business industry.

The same applies to individuals already working in sports business who want to take
the next step, as well as to former competitive athletes and talented newcomers.

The "General Management Program in Sports Business" (GMP) is
the "game changer" for a successful career in sports business.

General Management Program in Sports Business (GMP)

The General Management Program in Sports Business is an advanced work-study programme for future leaders in the sports business industry and “ high potentials” from adjacent business sectors. The programme content and selection of faculty are based on the latest scientific findings and most current industry trends.


Excellence Programs (EP)

The subject-specific Certificate courses allow individuals from the various different fields within the sports business industry to specialise in a specific area. Find out more about the courses offerd in 2018 and click on the button below.


WHU Part-Time MBA Sports Business Track (MBA)

The WHU Part-Time MBA Sports Business Track is an internationally-recognised general management degree programme with an in-depth module on sports business that corresponds with the General Management Programme in Sports Business. Strong emphasis is placed on the development of comprehensive leadership skills.


WHU Brain Capital GmbH offers SPOAC students the opportunity to enter into a “reversed generation contract”, which means that no tuition fees are due during their studies. In return, they commit to making income-dependent repayments after graduating. All students are thus able to attain their individual career goals, regardless of their financial background.


Participation in this financing model yields several benefits:

Here you will find all the important information on student financing through Brain Capital, including illustrative example calculations of the financing option.