(April 2019 - Shanghai, China)


How to conquer new horizons

In Module “Internationalization”, students are given the opportunity to look beyond the European sports business and gain insights how the global sports business market operates. Besides a comparison of national and international sporting disciplines, the focus of this module is on international growth and overcoming barriers to market entry. The participants exchange perspectives with representatives from international sports clubs as well as associations and discuss best practices for the realisation of internationalisation projects.

Sample questions:

  • Which role do sports engage in the cultural understanding of foreign countries?
  • How do international sport business markets operate?
  • What barriers and opportunities await European companies looking to enter international sports markets?

Back     Next             Back To Overview

Guiding Lecturer

Prof. Dr. Sascha L. Schmidt

Sascha is the Academic Director of SPOAC – Sport Business Academy and the Director of the Center for Sports and Management at WHU – Otto Beisheim School of Management. He is thus able to ensure that the program contents at SPOAC are always in line with the latest state of research. As a former McKinsey consultant and entrepreneur, his focus is firmly fixed on practical applications. He has conducted scientific studies in collaboration with the German Football League (DFL), German Football Association (DFB) and countless Bundesliga clubs. During his time at Harvard Business School, he deepened his knowledge of case study-based teaching methods, which constitute an essential component of the participant-focused learning concept at SPOAC.


Module | Strategy in Action – How to shape for the long term and take action in the short term
Module | Consulting Field Study – How to work like a strategy advisor