The WHU – Otto Beisheim School of Management, SPONSORs and the SPOAC-Partners constitute a one-of-a-kind network for students. The WHU maintains a network of more than 4.000 contacts consisting of its students, faculty and alumni. The network of SPONSORs boasts the leading decision makers from the fields of sports, media and finance. Students also gain direct access to the SPOAC partners DFL, DFB, DOSB and WWP, which are among the leading institutions and companies in the sports industry today.


The faculty consists of distinguished professors in their respective subjects and leading industry experts. Students gain exclusive insights into the challenges and future trends within the industry. They also have the opportunity to meet leading characters from sports business.

Carsten Cramer (Borussia Dortmund), Dr. Michael Ilgner (Stiftung Deutsche Sporthilfe), Oliver Bierhoff (DFB), Carsten Schmidt (Sky Germany) and Dr. Michael Vesper (DOSB) are some of the SPOACs Industry Experts.


SPONSORS is the leading German-language information provider and conference organiser in sports business.

Besides supplying unique, comprehensive information, SPONSORS also makes the leading platforms available to enable market participants to interact with one another. The portfolio ranges from media coverage (print, online, TV) to conferences and corporate events.

With over 15,000 daily readers and more than 3,200 conference participants every year, SPONSORS is the leading specialist medium, and offers a unique network of decision-makers from within the sports business industry.

Industry knowledge

The monthly SPONSORS MAGAZINE supplies in-depth analyses and extensive journalistic coverage of background information. SPONSORs Online offers exclusive news on a daily basis and is considered an indispensable news platform for the industry. SPONSORS is also the publisher of reports and studies on topics of special interest.


The annual SPONSORS conferences cover all aspects of relevance to the industry and, with a cumulative total of 300 speakers and 3,200 participants, are the leading events in Europe for their field. SPONSORS conferences offer a knowledge transfer at the highest level, and are the leading platforms for professional networking in the sports business industry. SPONSORS is also the host of a number of corporate events.


SPONSORS has built up a great network to top-decision makers from clubs, sponsors, media and surrounding fields of the sports business industry throughout it´s thriving development in the past. The most influential leaders are regular participants at SPONSORS Summits and other unique SPONSORS invitation-only events. 

WHU – Otto Beisheim School of Management

WHU – Otto Beisheim School of Management is an international, privately funded business school. Established in 1984, the business school is one of the most renowned in Germany, and enjoys an outstanding international reputation. The academic degree and non-degree program options for executives offer concepts to suit every professional career development stage.

WHU stands for “Excellence in Management Education”, and pursues this goal in the field of general management in the three areas of teaching, research and practice. This is reflected both in the triple accreditation by the AACSB, EQUIS and FIBAA as well as the business school’s outstanding positions in national and international rankings. 

WHU is moreover the only private university in Germany that is a member of the German Research Foundation (Deutsche Forschungsgemeinschaft, DFG). WHU students benefit from a large network of partner universities, companies and alumni.

WHU Center for Sports and Management

Opened at WHU in 2014, the Center for Sports and Management (CSM) examines the relationship between science and applied practice in sport under the aegis of Prof. Dr. Sascha L. Schmidt. The development and publication of scientific studies with high practical relevance underscores the WHU’s expertise in sports business. It further ensures the continuous topicality of teaching with a high degree of practical relevance.

Global Partner Network

WHU has established a unique network of cooperation with more than 190 universities across five continents. One particularly important aspect for WHU is the quality of its partners. WHU has established cooperative arrangements with half of the 30 top business schools in the US - the majority of these arrangements being exclusive within Germany. No other German higher education institution comes close to enjoying that many partnerships.

Unique Network

Internationality forms the foundation of everything at WHU. More than 4000 contacts from students, faculty and alumni-programs shape a strong, unique and global Network.